Skip to main content

Real Results Agency (RRA)

Strategy & Planning

Strategy first.
Always.

Execution without strategy is just activity. We build the go-to-market blueprint, ICP definition, and channel roadmap that ensures everything you do compounds toward a single goal, revenue.

Most marketing fails
before it starts.

Not because the execution is wrong, but because the strategy was never defined. Without clarity on who you are targeting, why they buy, and which channels reach them, every campaign is a guess.
ICP before channels
We define exactly who you should be targeting, role, company size, industry, pain point, before choosing a single channel.
Revenue-tied KPIs only
Every goal we set connects to pipeline or revenue, not reach, impressions, or followers.
Channel mix that fits your stage
We match the right channels to your growth stage, budget, and sales cycle, not what is trending.
Strategy framework, example output
Growth objective
Generate $500K pipeline in Q3 from APAC-based B2B SaaS companies
ICP definition
Founders and VP Marketing at 50–500 person SaaS companies in SEA and Australia
Series A+Has a sales teamNo in-house marketing lead
Recommended channel mix
Cold outbound + LinkedIn + SEO content + targeted paid
Primary: Cold emailSupporting: LinkedIn adsLong-term: SEO
KPIs
40 MQLs/month · CPL under $120 · 25% MQL to SQL rate
Weekly reportingMonthly review90-day roadmap

What we deliver.

A complete strategic foundation, built before any execution begins.

ICP & Buyer Persona

Precise definition of who you should be targeting, and how they think, buy, and evaluate vendors.
Ideal Customer Profile, firmographics, technographics, and triggers
Buyer persona development, roles, goals, objections, and buying signals
Buying committee mapping for complex B2B sales
Competitive positioning and differentiation analysis

Go-to-Market Plan

A full launch or growth roadmap, with prioritized channels, messaging framework, and 90-day execution plan.
Positioning and messaging framework per segment
Channel selection and budget allocation rationale
90-day prioritized action plan with ownership
Quarterly OKR and KPI framework tied to revenue

Funnel Audit

A full diagnosis of your current marketing funnel, where traffic is coming from, where it is dropping off, and what to fix first.
Traffic source and channel performance review
Conversion rate analysis by funnel stage
Tech stack and tracking audit
Prioritized list of highest-impact fixes

KPI Framework & Reporting Setup

Defining what success looks like, and building the infrastructure to measure and report on it consistently.
Revenue-tied KPI definition per channel
Benchmarking against industry and competitive data
Reporting cadence and dashboard setup
Attribution model selection and implementation

Who this is built for.

Strategy is the right starting point regardless of where you are, whether you are building from zero or fixing what is broken.

Pre-launch or early-stage

You have a product but no marketing playbook. We build the foundation, ICP, positioning, and channel plan, before you spend a dollar on execution.

Scaling but losing direction

You are running campaigns but the results are inconsistent. We audit what is working, cut what is not, and rebuild around a clear strategic core.

Entering a new market

You are expanding to the US, UK, Europe, or APAC and need a localized strategy, not just a translated version of what worked at home.

How we run
the engagement.

A structured discovery-to-delivery process, with clear outputs at every stage.

01

Discovery

Deep-dive into your business, goals, competitive landscape, and current marketing activity.

02

Audit & Analysis

Funnel review, channel performance analysis, ICP research, and gap identification.

03

Strategy Build

ICP, positioning, channel mix, and 90-day roadmap developed and documented.

04

Handoff & Activate

Walkthrough of the full strategy, Q&A, and execution kickoff, either with your team or ours.

Common questions.

What clients ask before we start a strategy engagement.

Not always. If you already have a clear ICP, defined positioning, and an understanding of which channels you want to invest in, we can move directly into execution. But if those are unclear or untested, starting with strategy saves time and budget in the long run, because it prevents spending on the wrong channels before finding what works.

A focused strategy engagement, covering ICP, go-to-market plan, and a 90-day roadmap, typically takes 2 to 4 weeks. A deeper engagement that includes a full funnel audit, competitive analysis, and KPI framework setup can take 4 to 6 weeks. We scope the timeline based on your specific situation during our initial conversation.

A documented strategy package, typically including your ICP profile, positioning and messaging framework, recommended channel mix with rationale, a 90-day prioritized roadmap, and KPI definitions. Everything is delivered in a format your team can act on, not a slide deck that sits in a folder.

Yes, and this is one of our strongest areas. We have direct market knowledge across the US, Canada, UK, Europe, APAC, and Southeast Asia. We understand how buyer behavior, channel preferences, and competitive dynamics differ by region, and we build strategies that reflect those differences, not just translated versions of a home-market playbook.

Ready to build on
a foundation that holds?

Tell us where you are, where you want to go, and what is standing in the way.

Let's talk